Building a Crashless Future
OUR MISSION
To unleash the full potential of motorcycling for the world
No Compromises
At Damon, we are not just about motorcycles; We are about pioneering a future where every ride is an unparalleled experience.
Our commitment goes beyond traditional boundaries, ensuring that Damon motorcycles set new benchmarks in safety, technology, and enjoyment on the road.
To meet new standards of performance and safety, Damon has engineered virtually every major system on the bike from scratch. We prioritize your safety above all, integrating cutting- edge technology to deliver motorcycles that are not only among the safest in the world but also the most thrilling to ride.
Our Journey to
zero crash fatalities
2016
A Crash
Damon Co-Founder and CEO, Jay Giraud, crashes a motorcycle in Jakarta and vows it will never happen again... to anyone.
2017
The Warning System
Damon is founded and brings the first motorcycle collision warning system, CoPilot™, to life.
2019
The Emergence of HyperSport: The World's First Smart Motorcycle
An AI-enhanced, electric motorcycle concept featuring CoPilot™ collision warning system, is born inside the Damon Lab.
2020
The Vision Unveiled
Damon unveiled its concept HyperSport prototype to the public, with the Founders' Edition selling out within days. The company wrapped up the year with significant achievements: over $18M in reservations, in excess of $2.5B in media impressions, and multiple prestigious awards, including the CES 2020 Best Innovation Award & Digital Trends Top Tech Automotive Award.
2021
The Revolution of HyperDrive™
Damon began design of its revolutionary HyperDrive™ powertrain –the world’s first exoskeleton all-electric powertrain platform and the core of all future Damon motorcycles. Recognition for Damon's groundbreaking work included the Fast Company World Changing Idea Award and the Good Design Award in the Transportation Category.
2022
Finalizing the Blueprint for the Future
A complete redesign of Damon’s Mission Motors motor surpassed ambitious specifications. The supply chain for the motorcycles was established, and the HyperSport’s bodywork design was developed through close collaboration between designers and the aerodynamics team.
2023
Confirmed HyperSport’s Excellence
Continued rigorous testing and development efforts were dedicated to fine-tuning vehicle performance and new features like regenerative braking. The HyperSport was confirmed to meet Damon’s high standards for performance and safety in preparation for tooled parts and mass production.